Overview
A full visual identity system designed for a new retail initiative focused on affordable body care and wellness products.

What the Client Wanted
A bold, consumer-friendly brand identity that would communicate freshness, accessibility, and self-care across digital and in-store platforms.

Industry
Retail / Beauty & Wellness

Service Category
Brand Identity / Retail Branding

My Work
Developed a distinct color system, product category segmentation, and bold visuals for display and digital banners. Created a core identity that feels fresh, relatable, and market-ready for a new retail audience.

Deliverables

• Brand concept direction (on-going)

• Category visual system

• Digital shop banners